ABOUT US
Who we are
What we do for you
DVSI STRATEGY
Our Framework
Our Cornerstones
Play moves us. We move the toy industry.
The German toy industry sets standards in development and production. As its central representative body, the DVSI has been strengthening its position and international competitiveness for over 30 years.
It unites the concerns of its member companies and represents them as a reliable voice to policymakers and the public – at the federal and state levels as well as at the European level together with Toy Industries of Europe (TIE). In this way, the DVSI creates reliable framework conditions and acts as a driving force for a sustainable toy industry.
This work is based on a clear strategic direction with five cornerstones: positioning, effective advocacy, a broad range of services, active exchange within the network, and the stability of the association. The members are always at the heart of everything. They are the driving force and benchmark for action – and the starting point for all DVSI activities.
Positioning
We create visibility, show our stance, strengthen relevance and stay on top of things.
Service-
Offer
We offer expertise, support, guidance and practical services.
Interests
Representation
We give the toy industry a unified voice in politics and the public sphere.
Members
Exchange
Wir fördern ein aktives Zusammenspiel: Vernetzung, Dialog und Wissenstransfer innerhalb der Spielwarenbranche.
Stability of the Association
We ensure sustainable and efficient association work through stable organization and financing.
Design Offices Nuremberg Central Station, Copyright by DesignOffices
address
Bahnhofstraße 2
90402 Nuremberg
Germany
DVSI TEAM
DVSI Team.
We are here for you
Our Motor DVSI Team
We are here for you
Under the leadership of Ulrich Brobeil, the DVSI team brings the industry's issues into play, keeps the ball in the air confidently, and acts in a targeted and effective manner.
Under the leadership of Ulrich Brobeil, the DVSI team brings the industry's issues into play and skillfully keeps many balls in the air.
Working hand in hand, it organizes, coordinates, and networks, implements the initiatives of its members and board, and ensures that projects move forward. With open eyes and ears, expertise, and commitment, it brings the association to life. Close to members, policymakers, the public, and current events, it acts purposefully and effectively.
Gerda Schwab
Marketing &
communication
Marketing & Communication
+49 (0) 911 477 112 - 22
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Stefan Ackenheil
Consultant
Toy safety
Toy Safety Consultant
+49 (0) 911 477 112 - 55
Uwe Schubert
Finances
& Administration
Finance & Administration
+49 (0) 911 477 112 - 33
DVSI BOARD
Our Compass.
DVSI Board
The DVSI board provides direction and keeps the course. Executives from leading companies in the toy industry contribute their experience and diverse perspectives, reflecting the diversity of the sector and supporting the association's work with foresight and responsibility.
Susanna Becker
Managing Director
Heless GmbH
Paul Heinz Bruder
Managing Partner / CEO
BRUDER Spielwaren GmbH + Co. KG
Julia Goldhammer
Vice President & General Manager EUC WEU Market Group
Lego GmbH
Carola Son
Managing Director
Simm Toys
GmbH
Managing Director
Simm Toys GmbH
Felix Stork
Group Director Marketing
SIMBA DICKIE GROUP GmbH
Sebastian Topp
Managing Director
NOCH GmbH & Co. KG
Yasin Ateş
Managing Director DACH
Ravensburger Verlag GmbH
The DVSI board provides direction and keeps the course. Executives from leading companies in the toy industry contribute their experience and diverse perspectives, reflecting the diversity of the sector and supporting the association's work with foresight and responsibility.
DVSI BOARD
Our compass.
DVSI Board
Susanna Becker
Managing Director
Heless GmbH
Paul Heinz Bruder
Managing Partner / CEO
BRUDER Spielwaren GmbH + Co. KG
Julia Goldhammer
Vice President & General Manager EUC WEU Market Group
Lego GmbH
Carola Son
Managing Director
Simm Toys
GmbH
Managing Director
Simm Toys GmbH
Felix Stork
Group Director Marketing
SIMBA DICKIE GROUP GmbH
Sebastian Topp
Managing Director
NOCH GmbH & Co. KG
Yasin Ateş
Managing Director DACH
Ravensburger Verlag GmbH
DVSI history
DVSI HISTORY
Our Roots
Our Journey
How the German toy industry organized itself
The toy industry in Germany initially organized itself into associations at the state level. Where powerful companies emerged, their interests were also organized early on. Thus, the Württemberg-Baden Toy Industry Association (WBSV) was established as early as 1919. Its founding members included the heads of companies such as Margarete Steiff, Märklin & Cie, and Kindler & Briel (Kibri). After the National Socialists dissolved it, this association was re-established in 1950 as the Baden-Württemberg Toy and Hobby Industry Association. Even after the First World War, the Toy and Christmas Ornament Industry division existed within the Metal Goods Economic Group in Berlin, with a branch in Nuremberg. Its managing director was Privy Councillor Schwarz of the Bing company, at that time the world's largest toy factory. After the Second World War, Johann Distler from Nuremberg took over the chairmanship; Bing had already withdrawn from toy production in 1932 as a consequence of the Great Depression.
As early as 1970, initial efforts were made to establish a nationwide organization under the name "Association of the German Toy Industry." It was intended to be open to all regional associations of the German toy, hobby, Christmas ornament, carnival, and party supplies industries. The founding members included the Northwest German Toy Manufacturers' Association (IG), the Association of Bavarian Toy and Christmas Ornament Manufacturers (Vereinigung der Bayerischen Spielwaren- und Christbaumschmuck-Hersteller e. V.) in Nuremberg, and the Stuttgart Hobby and Games Industry Association (Industrieverband Hobby und Spiel Stuttgart). The association was officially registered in 1974.
