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Gutenachkuss vom Kind

WELCOME

Playing moves
We are changing the toy industry

Play moves us.

WE MOVE THE TOY INDUSTRY!

About us

The German toy industry sets standards in development and production. For over 30 years, the DVSI has strengthened its position and international competitiveness. As a reliable voice. As a sought-after partner. For members, policymakers, society, and the environment. We are its pacesetter.

YOUR ASSOCIATION

Here comes
an introduction

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With 606 medium-sized companies and approximately 10,000 employees, who exported toys worth around €3.79 billion in 2021, German toy manufacturers represent a significant economic factor and set standards in development and production. For over 30 years, the DVSI (German Toy Industry Association) has been strengthening their position and international competitiveness. As a reliable voice. As a sought-after partner. For members, policymakers, society, and the environment.

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DVSI positions

Children on the bouncy castle

DVSI POSITIONS

What moves us
and what we stand for

Child plays with letters

VALUE OF PLAY

Our DNA
Value of Play

Play accompanies us throughout our lives. It fosters creativity, learning, social skills and mental health – and is therefore a fundamental need of our society.

Father and son play

TOY SAFETY

Our Expertise
Toy Safety

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Safe toys are no accident. The DVSI is committed to the highest quality and safety standards – along the entire supply chain. In this way, we take responsibility and strengthen trust in safe toys.

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Children blow soap bubbles

SUSTAINABILITY

Our Responsibility
Sustainability

Sustainability is both responsibility and securing the future. The DVSI supports the toy industry in combining ecological, social, and economic practices – through exchange, expertise, and concrete initiatives along the entire value chain.

Girls with colorful smartphone cases

ONLINE SHOPPING PLATFORMS

Our Impulse
Cheap Online Shopping Platforms

The sale of unsafe and illegal toys via cheap online platforms endangers children and distorts competition. The DVSI, together with its European partners, is committed to consistent consumer protection, safe toys, and fair competition.

Kind liest Buch

REDUCING BUREAUCRACY

Our Playing Field
Bureaucracy Reduction

Excessive bureaucracy and complex regulations tie up resources and hinder the economic development of the toy industry. The DVSI advocates for streamlined, practical, and proportionate rules that guarantee protection while simultaneously enabling innovation and entrepreneurial activity.

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Social_Media_Kids.jpg

SOCIAL MEDIA

Our Attitude
Social Media & Children

The discussion about age limits for social media is gaining importance. The DVSI advocates for effective child and youth protection that considers both safety and digital participation. The focus is on the consistent enforcement of existing regulations and reliable age verification.

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Children are playing outdoors

EmpCo-GUIDELINE

Our Understanding of Fairness
EmpCo Guideline

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The DVSI supports the goals of the new EmpCo directive and shares the concern of providing consumers with greater guidance and transparency. To ensure that the new regulations can reach their full potential, the association advocates for fair and practical transition periods during implementation.

DVSI initiatives

Fair Toys Organisation, International Day of Play, Toyland Bavaria, fundraising initiatives, actions that make a difference

International Day of Play Nuremberg
Group of happy children
Baby with teddy bears
International Day of Play Nuremberg
View of Neuschwanstein Castle
Children on a nest swing
Great Wall of China
Children on the playground
Girl plays ball

DVSI INITIATIVES

How we're getting into the game.

Through diverse initiatives and campaigns, we advocate for responsibly produced toys and shared play for all children. We take a holistic approach to toys – regionally strong, safe, sustainable, and globally fair.

Children with chalk

DVSI members

DVSI initiatives

DVSI_Kinderzimmer_Mitglieder.jpg

DVSI MEMBERS

With us

 at home

The crème de la crème of the toy industry gathers in children's rooms worldwide, and here with us. Whether global player or hidden champion, publicly traded or family-run – our members are our foundation – for our work, our drive, and our perseverance.

Family moving day

March 28, 2026

Webinar
Understanding PPWR, Part 2

Following the great success of our first webinar on understanding PPWR, we invite you to the next round.

DVSI news

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